Fields before scores.
Each check names the evidence expected from a feed, product page, structured-data node, or permissioned owner record. The public framework deliberately omits category points and rating bands.
Identity and Core Metadata
Feed id/SKU and landing-page SKU or product identifier where available
Not scored · evidence requiredTitle accurately identifies the product and matches the landing page
Not scored · evidence requiredDescription exists, is product-specific, and avoids unsupported promotional filler
Not scored · evidence requiredAccessible product URL for the same item
Not scored · evidence requiredAccessible image URL representing the product
Not scored · evidence requiredOffer and Availability Consistency
Feed price or structured-data Offer price greater than zero when merchant listing applies
Not scored · evidence requiredISO 4217 currency in feed or Offer markup
Not scored · evidence requiredAvailability status is stated and matches the landing page
Not scored · evidence requiredNo material mismatch among price, currency, availability, URL, and checkout-visible offer
Not scored · evidence requiredStructured-Data Coverage
schema.org Product markup on the product page
Not scored · evidence requiredOffer fields include price and currency when product can be purchased from the page
Not scored · evidence requiredShipping, return policy, or clear unavailable/not-applicable state
Not scored · evidence requiredVariant fields such as color, size, item group, or equivalent relationships when relevant
Not scored · evidence requiredCategory and Identifier Depth
Brand field in feed, structured data, or page content
Not scored · evidence requiredStandard product identifier or documented reason unavailable
Not scored · evidence requiredSingle Google taxonomy ID or full path, with the most relevant category
Not scored · evidence requiredInternal taxonomy path that is more specific than a generic department
Not scored · evidence requiredSize, color, count, material, scent, skin concern, or other product-specific attributes when factual and non-medical
Not scored · evidence requiredAI-Shopping Readability
A concise, factual summary appears on the page without relying only on imagery
Not scored · evidence requiredRepeated attributes use consistent names, units, and controlled values where possible
Not scored · evidence requiredAnswers cover use context, size/count, ingredients or materials, scent/color, returns, shipping, and availability when relevant
Not scored · evidence requiredInternal flag or public disclosure workflow exists when product assets or ad creatives are AI-created or AI-edited
Not scored · evidence requiredProduct copy has a review queue for ambiguous performance, medical, safety, or compliance claims
Not scored · evidence requiredSource and Evidence Completeness
Input files, URLs, permission basis, retrieval timestamps, and hashes are recorded
Not scored · evidence requiredEach scored field maps to a feed column, page selector, structured-data node, or product-owner-supplied record
Not scored · evidence requiredUnknown, inapplicable, unlicensed, or unverified fields are not guessed
Not scored · evidence required